Mad men

     In the subject of Thinking Skills we watch a video from the series of Mad Men. In which a Tobacco company, Lucky Strike, was trying to create an advertisement about their cigarettes; we had to analyse we had to answer two questions, the first question asked if we can found vested interest, and why Peter's idea was not so convincing.
  We can say that the company has a vested interest because it has something to gain or to lose from all the things of the lung cancer, because if the people realised this problem that cigarrettes have, the sells of the cigarettes start to fall. So they try to avoid the point so as to avoid the dropping of sells.
   Peter's idea consisted on accepting that tobacco was bad for health and dangerous but also stating that also were cars, but people still use and buy them. On the other hand Dom decides to "compare" Lucky Strike with other cigarette companies. While other cigarettes are bad for health, Lucky Strikes are toasted. This is a manipulation of evidence, they may not tell a lie, but they would be hiding the truth by showing certain evidence and hiding other. This worked because it makes people believe that other tobacco is unhealthy, but Lucky Strike's isn't.